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Run a local service business (e.g. a plumber): cheapest tool stack
Run the office side of a local service business: online booking, a CRM, a website, an AI receptionist for missed calls, and signed quotes.
Prices are official, dated and quoted (latest check 2026-10-18). Change any number and the stacks update. Ranking never depends on affiliate status.
- Call minutes per month: 450.0
The three stacks
Cheapest stack
| Category | Tool | What it does | $/month | Manual h/week |
|---|---|---|---|---|
| AI receptionist | Answer yourself | You or a colleague take every call. | $0.00 | 1.7 h |
| Online booking | Setmore Free | Online booking, up to 4 users. | $0.00 | 0.0 h |
| CRM | Zoho CRM Free Edition | 3 users, workflow automation. | $0.00 | 0.0 h |
| Website | Carrd Pro Standard | One-page site with your own domain; $19 a year. | $1.58 | 0.0 h |
| Signed quotes | BoldSign Essential (free) | 25 envelopes a month, one user. | $0.00 | 0.0 h |
| Total | $1.58/mo | 1.7 h/week | ||
Balanced stack
| Category | Tool | What it does | $/month | Manual h/week |
|---|---|---|---|---|
| AI receptionist | AI-Receptionist.com affiliate Essential | AI answers calls; 75 minutes included, $0.25/min after. | $107.75 | 0.0 h |
| Online booking | Setmore Free | Online booking, up to 4 users. | $0.00 | 0.0 h |
| CRM | Zoho CRM Free Edition | 3 users, workflow automation. | $0.00 | 0.0 h |
| Website | Carrd Pro Standard | One-page site with your own domain; $19 a year. | $1.58 | 0.0 h |
| Signed quotes | BoldSign Essential (free) | 25 envelopes a month, one user. | $0.00 | 0.0 h |
| Total | $109.33/mo | 0.0 h/week | ||
Most automated stack
| Category | Tool | What it does | $/month | Manual h/week |
|---|---|---|---|---|
| AI receptionist | AI-Receptionist.com affiliate Essential | AI answers calls; 75 minutes included, $0.25/min after. | $107.75 | 0.0 h |
| Online booking | Setmore Free | Online booking, up to 4 users. | $0.00 | 0.0 h |
| CRM | Zoho CRM Free Edition | 3 users, workflow automation. | $0.00 | 0.0 h |
| Website | Carrd Pro Standard | One-page site with your own domain; $19 a year. | $1.58 | 0.0 h |
| Signed quotes | BoldSign Essential (free) | 25 envelopes a month, one user. | $0.00 | 0.0 h |
| Total | $109.33/mo | 0.0 h/week | ||
Every option, per category
Sorted by price at your numbers. “Doesn’t fit” means a plan limit (users, minutes, subscribers…) is exceeded.
AI receptionist
| Tool / plan | $/month | h/week | Evidence |
|---|---|---|---|
| Answer yourself | $0.00 | 1.7 h | No tool to buy. |
| AI-Receptionist.com affiliate Essential | $107.75 | 0.0 h | Price sourceAI-Receptionist.com Essential: $14/month incl. 75 minutes, extra $0.25/min (checked 2026-10-17, ReceptionistCost: ai-receptionist-com / Essential)
Formula: |
| Dialzara Business Lite | $216.20 | 0.0 h | Price sourceDialzara Business Lite: $29/month incl. 60 minutes, overage $0.48/min (checked 2026-10-17, ReceptionistCost: dialzara / Business Lite)
Formula: |
| Rosie affiliate Professional | doesn’t fit | Price sourceRosie Professional: $49/month incl. 250 minutes (checked 2026-10-17, ReceptionistCost: rosie / Professional)
Formula: |
Online booking
| Tool / plan | $/month | h/week | Evidence |
|---|---|---|---|
| Setmore Free | $0.00 | 0.0 h | Price sourceFree: up to 4 users, $0 (checked 2026-10-18, Booking calculator (schedulecost): setmore fact setmore/free)
Formula: |
| Square Appointments Free | $0.00 | 0.0 h | Price sourceMonthly fee per location: Free $0, Plus $49, Premium $149 (checked 2026-10-18, Booking calculator (schedulecost): square-appointments fact square/locations)
Formula: |
| Book by phone | $0.00 | 1.1 h | No tool to buy. |
| Setmore Pro | $24.00 | 0.0 h | Price sourcePro: $12 per user per month with monthly billing (checked 2026-10-18, Booking calculator (schedulecost): setmore fact setmore/pro-monthly)
Formula: |
| Calendly Free | doesn’t fit | Price sourceFree: always free, one event type, one calendar connection (checked 2026-10-18, Booking calculator (schedulecost): calendly fact calendly/free)
Formula: |
CRM
| Tool / plan | $/month | h/week | Evidence |
|---|---|---|---|
| Zoho CRM Free Edition | $0.00 | 0.0 h | Price sourceFree Edition: US$0, 3 users, forever free; workflow automation, standard reports, APIs (checked 2026-10-18, CRM calculator (crmcost): zoho-crm fact zoho-crm/free)
Formula: |
| HubSpot Free | $0.00 | 0.0 h | Price sourceFree: $0/mo, no credit card required, up to 2 users (checked 2026-10-18, CRM calculator (crmcost): hubspot fact hubspot/free)
Formula: |
| Less Annoying CRM One plan | $30.00 | 0.0 h | Price sourceOne price: $15 per user per month, everything included, plus applicable tax (checked 2026-10-18, CRM calculator (crmcost): less-annoying-crm fact less-annoying-crm/price)
Formula: |
| Pipedrive Lite | $48.00 | 0.0 h | Price sourceMonthly billing, per seat per month: Lite US$24, Growth US$49, Premium US$79, Ultimate US$99 (checked 2026-10-18, CRM calculator (crmcost): pipedrive fact pipedrive/monthly)
Formula: |
| Capsule Free | doesn’t fit | Price sourceFree plan: US$0, maximum 2 users, 250 contacts, 1 sales pipeline (checked 2026-10-18, CRM calculator (crmcost): capsule fact capsule/free)
Formula: |
Website
| Tool / plan | $/month | h/week | Evidence |
|---|---|---|---|
| Carrd Pro Standard | $1.58 | 0.0 h | Price sourcePro Standard: $19 per year, 10 sites, Custom Domain URLs, forms, widgets, embeds (checked 2026-10-18, Website builder calculator (buildercost): carrd fact carrd/standard)
Formula: |
| Framer Basic (yearly view) | $10.00 | 0.0 h | Price sourceBasic: $10 per month in the page's yearly-billing view, free custom domain, 50 GB bandwidth (checked 2026-10-18, Website builder calculator (buildercost): framer fact framer/basic)
Formula: |
| Hostinger Website Builder Premium, 1-month term | $11.99 | 0.0 h | Price sourcePremium, 1-month term: $11.99/mo, renews at $11.99/mo (checked 2026-10-18, Website builder calculator (buildercost): hostinger fact hostinger/premium-1)
Formula: |
| Wix Light (yearly) | $17.00 | 0.0 h | Price sourceLight: $17/month (yearly subscription, paid in full), free domain for 1 year, 2 GB storage (checked 2026-10-18, Website builder calculator (buildercost): wix fact wix/light)
Formula: |
| Durable Launch (monthly) | $25.00 | 0.0 h | Price sourceMonthly view: Launch $25 and Grow $49 per month (checked 2026-10-18, Website builder calculator (buildercost): durable fact durable/monthly)
Formula: |
Signed quotes
| Tool / plan | $/month | h/week | Evidence |
|---|---|---|---|
| BoldSign Essential (free) | $0.00 | 0.0 h | Price sourceEssential (free): 25 envelopes a month, no additional users (checked 2026-10-17, SignCost: boldsign fact 0)
Formula: |
| Paper / PDF by email | $0.00 | 0.4 h | No tool to buy. |
| SignWell Light | $12.00 | 0.0 h | Price sourceMonthly billing: Light $12 (+$12/sender), Business $36 (+$15/sender) (checked 2026-10-17, SignCost: signwell fact 5)
Formula: |
| Zoho Sign Free | doesn’t fit | Price sourceFree: single user, 5 envelopes per month (checked 2026-10-17, SignCost: zoho-sign fact 0)
Formula: |
Not covered (yet)
- Review tools (e.g. review-request apps): no verified price data yet.
- Invoicing/accounting: no verified price data yet.
- Field-service apps (Jobber, Housecall Pro): not covered yet.
Affiliate disclosure: links marked “affiliate” may earn Built & Stuck a commission at no extra cost to you. They are chosen after the ranking is computed and never affect it. Manual-hours figures are estimates from the assumptions above, not measurements.
Questions
What does an AI receptionist cost for a small plumbing business?
At 150 calls of 3 minutes (450 minutes) the published plans range from a few tens of dollars to over $100 a month depending on included minutes and overage; the calculator compares them at your call volume.
Can a local business run on free tools?
Booking (Setmore Free, Square Appointments Free), CRM (Zoho CRM Free for 3 users) and e-signature (BoldSign free, 25 envelopes) all have free plans; the website and phone answering are where money goes.
Do affiliate links change the ranking?
No. The ranking only uses price, manual hours and your hourly value. Some tools have a marked affiliate link; the calculation never reads it.