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Run a print-on-demand / dropshipping store: cheapest tool stack

Run a small print-on-demand store: storefront, fulfilment app, email marketing and card processing. Product and shipping costs are not included.

Prices are official, dated and quoted (latest check 2026-10-18). Change any number and the stacks update. Ranking never depends on affiliate status.

Cheapest$146.00/mo0.0 h/week by handLowest monthly price that covers every category.
Balanced$146.00/mo0.0 h/week by handLowest price + your time (hours × your hourly value).
Most automated$146.00/mo0.0 h/week by handFewest manual hours; price breaks ties.
Your numbers
Assumptions (edit them)

The three stacks

Cheapest stack

CategoryToolWhat it does$/monthManual h/week
StorefrontShopify
Basic (billed yearly)
Full online store with custom domain.$29.000.0 h
Print-on-demand fulfilmentPrintful
Free
Fulfilment with no monthly fee; you pay per product.$0.000.0 h
Email marketingKlaviyo
Free
Up to 250 active profiles, 500 sends a month.$0.000.0 h
Card processingStripe-level card fees
2.9% + 30¢
Typical US card rate used as an estimate for every store.$117.000.0 h
Total$146.00/mo0.0 h/week

Balanced stack

CategoryToolWhat it does$/monthManual h/week
StorefrontShopify
Basic (billed yearly)
Full online store with custom domain.$29.000.0 h
Print-on-demand fulfilmentPrintful
Free
Fulfilment with no monthly fee; you pay per product.$0.000.0 h
Email marketingKlaviyo
Free
Up to 250 active profiles, 500 sends a month.$0.000.0 h
Card processingStripe-level card fees
2.9% + 30¢
Typical US card rate used as an estimate for every store.$117.000.0 h
Total$146.00/mo0.0 h/week

Most automated stack

CategoryToolWhat it does$/monthManual h/week
StorefrontShopify
Basic (billed yearly)
Full online store with custom domain.$29.000.0 h
Print-on-demand fulfilmentPrintful
Free
Fulfilment with no monthly fee; you pay per product.$0.000.0 h
Email marketingKlaviyo
Free
Up to 250 active profiles, 500 sends a month.$0.000.0 h
Card processingStripe-level card fees
2.9% + 30¢
Typical US card rate used as an estimate for every store.$117.000.0 h
Total$146.00/mo0.0 h/week

Every option, per category

Sorted by price at your numbers. “Doesn’t fit” means a plan limit (users, minutes, subscribers…) is exceeded.

Storefront

Tool / plan$/monthh/weekEvidence
Shopify
Basic (billed yearly)
Monthly-billing USD price not read (the page showed DKK from our location).
$29.000.0 h
Price source

Basic, billed yearly: 29.00 USD per month (price data embedded in the pricing page, with a 25% annual discount) (checked 2026-10-18, Website builder calculator (buildercost): shopify fact shopify/basic-yearly-usd)

  • annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e29,00 $ USD

Formula: 29

Wix
Core (yearly)
$29.000.0 h
Price source

Core: $29/month (yearly), free domain for 1 year, accept payments with Basic eCommerce (checked 2026-10-18, Website builder calculator (buildercost): wix fact wix/core)

  • Core Engage your audience Accessibility Text $ 29 mo Free domain for 1 year
  • Accept payments Basic eCommerce

Formula: 29

Squarespace
Basic
$79.000.0 h
Price source

Basic: $19/month billed monthly (checked 2026-10-18, Website builder calculator (buildercost): squarespace fact squarespace/basic-monthly); Basic: $12/month billed annually, online store transaction fee 2% (checked 2026-10-18, Website builder calculator (buildercost): squarespace fact squarespace/basic-yearly)

  • Basic Create your own custom website and get discovered online. $19 /mo
  • Basic Create your own custom website and get discovered online. $12 /mo
  • Online store transaction fee of 2%

Formula: iff(annual,12,19)+rev*0.02

Print-on-demand fulfilment

Tool / plan$/monthh/weekEvidence
Printful
Free
$0.000.0 h
Price source

Printful Free: $0/month (you pay per product when an order is fulfilled); Growth $24.99/month (checked 2026-10-18, read on the official page 2026-10-18 (snapshot printful))

  • Free Best for new sellers $0 /month
  • Best for growing businesses $24.99 /month

Formula: 0

Printful
Growth
The product discount is not counted, so Growth only looks better here once it is free.
$0.000.0 h
Price source

Printful Free: $0/month (you pay per product when an order is fulfilled); Growth $24.99/month (checked 2026-10-18, read on the official page 2026-10-18 (snapshot printful))

  • Free Best for new sellers $0 /month
  • Best for growing businesses $24.99 /month

Formula: iff(rev*12>=12000,0,24.99)

Email marketing

Tool / plan$/monthh/weekEvidence
Klaviyo
Free
$0.000.0 h
Price source

Free plan: up to 250 active profiles (checked 2026-10-18, ListCost: klaviyo fact 0)

  • Up to 250 active profiles

Formula: 0

MailerLite
Free
$0.000.0 h
Price source

Free: 250 subscribers, 2,500 monthly emails (checked 2026-10-17, ListCost: mailerlite fact 0)

  • 250 subscribers 2,500 monthly emails

Formula: 0

Kit
Free
$0.000.0 h
Price source

Kit: Free $0 up to 10,000 subscribers (checked 2026-10-18, read on the official page 2026-10-18 (snapshot kit))

  • Free For creators just starting out $0 /mo Free—up to 10,000 subscribers

Formula: 0

Card processing

Tool / plan$/monthh/weekEvidence
Stripe-level card fees
2.9% + 30¢
Shopify Payments and Wix/Squarespace rates differ by plan and country; not verified here.
$117.000.0 h
Price source

Stripe standard US rate: 2.9% + 30¢ per successful domestic card transaction (checked 2026-10-18, CourseCost: systeme-io fact stripe/us)

  • 2.9% + 30¢ per successful transaction for domestic cards

Formula: proc

Not covered (yet)

Affiliate disclosure: links marked “affiliate” may earn Built & Stuck a commission at no extra cost to you. They are chosen after the ranking is computed and never affect it. Manual-hours figures are estimates from the assumptions above, not measurements.

Questions

What does it cost to start a print-on-demand store?

Printful has no monthly fee, so the fixed cost is mainly the storefront (around $29 a month on Shopify Basic billed yearly) plus card fees per order.

Is Printful Growth worth it?

It costs $24.99 a month until you reach $12K a year in sales, then it is free; its product discount is not counted here.

Do affiliate links change the ranking?

No. The ranking only uses price, manual hours and your hourly value. Some tools have a marked affiliate link; the calculation never reads it.